NWC Tasting Panel


NWC Specialty Tasting Panels are a unique service which allows new and established food businesses to test out current as well as soon to be launched product lines.

      Feature your products                                        Join The Panel

Consumer research panels and product test panels, will get you comprehensive feedback on your product to aid in flavor improvement and assist with maximizing potential within your product category.

(If you are interested in additional business development assistance including market segmentation, placement and related services for market modifications or new product development, see our Food Incubator program.

Our expertise in trend forecasting as well as our extensive consumer focus groups designed specifically around the food and beverage industry will give you access to the insight and feedback needed to build and establish your product line and brand.

You have the option of choosing from the following formats for our panels:

Comparative analyses- we pair your products with similar products and competitors in the market to gain

Theme Focussed-

Vegan, Gluten-free, Paleo,

Extensive Single Product:

         Tasting- panelists simply taste the products in their basic form

         Application- panelists cook with the product using 1-2 provided recipes

         Recipe Development- panelists cook with the product and develop/test unique recipes that can be used on your packaging, website and social media.

         Combo Package- Consumers will complete all of the above.

We will:

  • help you outline your test objective and select the appropriate format to meet your objective.

  • Design a testing ballot using a distinct format we have created

After testing is complete we will provide you with:

  • A detailed top line report within 1 week of completion

  • A detailed full report with methods, results, discussion, and figures within 10 business days

  • As an extended service, we can also provide suggestions and consulting on changes that can be administered based on the test results and our expertise